THERMOfit
LOGO | WEBSITE | EMAIL | LEAD MAGNET | SALES PAGE | ECOURSE
A Little About the Project
Platforms Used: 10XPro, Convert Kit
Noni first came to me in 2017 with a rough idea. We first designed a product concept and brand identity including logo, colour pallet, font pairings, key messages and target market.
I have built two websites for Noni over the past 5 years. The first was a simple Shopify website and single landing page to help her launch quickly and test the market. I also worked with Noni to design her entire online program, we started out delivering her program through ebooks and mail chimp.
Noni and I worked on her social strategy, determining what to post and how to engage with her audience.
In 2020 THERMOfit had outgrown the digital brand kit I’d originally created and together we designed an e-course for her 6-Week Lifestyle Programs. This update also included a new automated email system, website, sales pages, product pages and landing pages.
In the first month of launching the new digital brand kit, Noni had a record sales month with a 35% increase on her previous best month.
THERMOfit has generated over 8000 leads from the Opt-In lead magnet I created. The 6 part email leads welcome sequence has an average open rate of 64.1% and an average click rate of 31.5%.
In 2021 Noni has been able to hire a digital team to help her to continue to grow her business.
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